You started this for a reason. Don't lose it on the way up.

The ExtraOrdinary Standard

Ordinary people. Extraordinary outcomes.

A working partner, incubator, accelerator, and consulting practice, for founders, makers, and operating businesses across the South.

Request Services

Apply

Where are you in the work?

I have a business already running

Operations + AI for businesses already in motion. We work with founder-led, sustainable, traceable, made-here businesses. $250+ project or $90+/mo.

See if Garage fits

I have an idea I want to test

One week of paid feasibility. Curated to your idea, never a template. Free – $49.

See if Spark fits

I have a business I'm ready to launch

90 days, in partnership. Pre-revenue to first paying customer. Profit-share – no upfront fee, we only earn when you do.

See if Foundation fits

I make things and want to sell through ExtraOrdinary

85/15 revenue share, you keep 85%. We partner with makers who can name their materials, name their suppliers, and tell us where each piece came from.

See if Maker Partnership fits

Most of our hands-on work today is with operating businesses in the Garage tier. Idea-stage and Maker partnerships welcome by inquiry.

Not sure yet? Read The Manual or subscribe to Notes from the Garage and figure it out.

OPTIMIZE

For operating businesses, we integrate custom operations systems and AI to streamline daily workflows. The ExtraOrdinary Standard helps established makers and owners work more efficiently while preserving their heritage craftsmanship.

INCUBATE

We work with idea-stage founders to bridge the gap from initial concept to first revenue. The ExtraOrdinary Standard provides the structural support needed the moment you decide to move beyond the whiteboard and start a real business.

PARTNER

We serve as an operations partner for Southeast craftsmen and small producers. The ExtraOrdinary Standard manages the back-office so you can focus on building, using a fair revenue share model that ensures makers keep the majority of their value.

Subscribe to Notes from the Garage

Sent maybe twice a month, never more.

The Manual No. 1

Free

Is Your Idea Worth Building? An honest first look, in eight chapters. Build toward profit in three to five years by answering the hard questions. Created by The ExtraOrdinary Standard for the founders, makers, and operators of the American South.

Read it free